Skye Hardwick | Work of Heart Photography | Photographer Feature & Giveaway
Today on our Make it Sweet with Prairie Sweet Blog, we have a very well-known (we’re talking celebrity status) photographer, blogger, mentor, designer and mega artist to share with you. She’s also giving away a fabulous prize to one lucky fan! (see below)
PRAIRIE SWEET: Skye, Welcome to the Make it Sweet Blog!! We are incredibly excited that you have agreed to let us interview/feature you! Thank you!
PRAIRIE SWEET: Skye, please tell us a little bit about yourself and your business:
SKYE: I’m Skye, a childhood photographer living in Southern California. My business is Work of Heart Photography and I’ve been in business over nine years focusing on emotive images of children ages four to twelve. I also offer mentoring and teach workshops in the Southern California area to photographers.
Your work is unique and wonderful! You can find more information about Skye’s workshops HERE
PRAIRIE SWEET: We think we know the answer to this – but what is your favorite thing to shoot?
SKYE: Just kids. I’ve tinkered around with shooting other subjects such as bridals and seniors, but photographing kids is where my heart lies.
PRAIRIE SWEET: And what do you shoot for fun?
SKYE: Hands down, styled shoots. They’ve become very popular the past few years and I’m thrilled. If I look through my work over the years I can see how I’ve always enjoyed having somewhat of a theme in my shoots, but I love the creative freedom a styled shoot can bring. From sorting out my initial ideas to figuring out props, location, wardrobe … I love watching all the details come together and a story emerge.
PRAIRIE SWEET: We love your styled shoots! You can definitely see your heart, your artistry and attention to detail shining through your images.
PRAIRIE SWEET: What is the BEST thing you’ve done for your business?
SKYE: When I realized that I did not have to be the photographer for everyone. And that was okay. Just inquiring about a session does not make someone a client. I want to make sure we are a good fit, that we are both seeking the same end results. That they know what I am about and what I offer as a photographer. My first year of business I spent far too long with the feeling I was only hired for my camera, and not my vision. Being hired for your camera only takes a toll on a photographer’s heart which directly impacts their creativity.
PRAIRIE SWEET: That is HUGE! So many photographers are anxious to photograph every genre and never turn down a client. Finding a specialty – that you love – is a great piece of advice.
PRAIRIE SWEET: Please tell us a bit about a session you’ll never forget:
SKYE: One session I will never forget is the time I was photographing a toddler near a pond and the mom kept on insisting he get closer and closer (despite my warning that he was close enough). Sure enough, he took a tumble into the pond head first. He was a trooper and didn’t seem to mind, however, he was covered in mud. Thankfully, my home was less than a mile from the shooting location so they stopped by to give him a quick bath.
Oh NO!! Now I’m curious how everything turned out after that – did you have to reshoot? Did the mom realize her mistake? Thankfully the boy was ok.
PRAIRIE SWEET: We love to get business advice from successful photographers. Would you please share with us your top 3 tips for how to BOOST YOUR SALES/business:
SKYE: – A tip that I know has helped many photographers make more money from each session: watermark your images. If you do online proofing, always, always watermark the images. Otherwise, people will print them from home and your sales will go down. After all, most people want the right to look at the image anytime they wish — even if it is a web-sized images blown up to an 8×10. and when I say watermark, I mean part of it must be touching an important part of the image. None of those cute little logos in the corner that can easily be cropped. Protect your work and watermark.
– Don’t give away the farm. If you know clients want digital files, sell them, but on your terms.
– Charge what you are worth. You are going to have to do the numbers and find out what it costs for you to run a business. From that point, you can look at profit. If you know you need to make x-amount at each session to make a profit (and thus support yourself and/or your family) you may find yourself un-willing to cave when a client puts pressure on you give them a price break.
PRAIRIE SWEET: Your tip about watermarking your images really stands out. So many photographers fail to do this because they don’t want to cover up the picture, etc. This is a case where the business-mind needs to trump the emotional side.
PRAIRIE SWEET: We also love to share tips on really giving clients a great experience! Will you please share with us your top 3 tips for how to PAMPER YOUR CLIENTS:
SKYE: – I always enjoy delivering the images to a client’s home. If I had a studio location, perhaps I would feel differently, but there is something about arriving to their home (where the images will be hung up) with beautifully packaged prints and products. For them, it is like Christmas watching them open up each item.
– Beautiful packaging goes a long way and leaves a great impression on a client.
– Well designed information packet. Whether a photographer decides to print out their info packet or have one online, I have found clients love to have the details about their upcoming shoot (what to expect, what to wear, etc.) and especially what is to be expected after the shoot is over (ordering protocol, canvas display ideas, etc.) and if the packet is designed well, yet another opportunity to wow your client.
PRAIRIE SWEET: Great tips! Guiding your client through the entire process with a well designed information packet is key. Prairie Sweet is working to offer more of these types of tools in 2014.
PRAIRIE SWEET: We’d love to know – What is your next photography/business goal?
SKYE: Just continue into the commercial photography world, as well as do more editorial pieces. Living in southern California is the perfect location for many opportunities, although you could do both living just about anywhere. Also, now that I’ve moved to a property with a horse ranch, I hope to be able to offer photographer mentoring out of my own home. Should be fun!
PRAIRIE SWEET: Can’t wait to see more from your horse ranch! That sounds so great! Best wishes to you and your many business ventures in the years to come!
THANK YOU again for being part of our Make It Sweet Blog today and sharing a little about yourself plus great tips to help photographers with their business!
Instagram | @skye_reverieblog
GIVEAWAY: ALSO, Skye has been very generous and is donating one of her very popular Pocket Full of Poses Posing Guide ($149 value)!! POCKET FULL OF POSES POSING GUIDE
Enter our Giveaway BELOW:
a Rafflecopter giveaway
If you liked this PHOTOGRAPHER FEATURE, be sure to check out some of our other PHOTOGRAPHER/BUSINESS FEATURES: